The joint that changes
everything. Visualized.
FlexDrive® solves a problem every implantologist knows — but few would admit. We show it. Without blame. With precision.
Concept by DEJO Media · Tuttlingen · May 2026
Project Goal
What We Understood
You don’t want a marketing animation. You want a high-quality 3D explanation — for what text and photos cannot achieve. The mechanics. The clinical benefit. The feeling. And: the dentist should feel understood, not called out.
Primary Audience
Implant dentists in the US market (launch October 2026). Oral Surgeons and General Dentists. Both groups know the problem — limited space, difficult angles, long procedures.
Tone & Attitude
Premium, precise. The animation stands beside the dentist, not above him. Not “You’re making mistakes” — but “We understand this challenge together.”
Channels
Website (hero video), trade shows (IDS Cologne etc.), social media, sales material for independent US distributors.
Core Message
FlexDrive® is like power steering: once you know it, you never want to go without. The dentist doesn’t change his workflow — the instrument adapts to him.
Concept
The Film in Five Acts
Narrative structure — from the recognized problem, through the solution, to the technology.
01
Everyday Reality — The Familiar Problem
Quick, no drama: restricted oral space, difficult angle, the All-on-4 implant exactly where the handpiece won’t reach. Every dentist knows this. No blame.
approx. 10–15 sec.02
The Consequence
Suboptimally placed implants. Longer procedures. Patients in pain. No finger-pointing — just a reality that emerges from the system.
approx. 5–10 sec.03
FlexDrive® in Action — The Solution in the Jaw
Cutaway view in the jaw: no repositioning, no force against the anatomy. The instrument angles itself — torque remains intact. Smooth. Precise.
approx. 15–20 sec.04
The Technology — The Core
Zoom to the joint. Exploded view. Cardan principle meets precision spring: flexible up to ±30°, torsionally rigid beyond 500 Ncm. 75% less stress on the bone. Made in Switzerland.
approx. 15–20 sec.05
The Feeling — The Lasting Impression
No hard call to action. An image that stays. The kit. The joint. The decision rests with the dentist — but he now knows what he has. Modularly adaptable per channel.
approx. 5–10 sec.
Production
Produce Once — Deploy Everywhere
One master film generates all formats. No separate re-rendering, no loss of quality.
60 sec.
Hero Version
Website, Trade Show Screen, Presentations
30 sec.
Short Cut
Social Media, Trade Show Loop
15 sec.
Teaser
Instagram, LinkedIn, Pre-Roll
Still Frames
Still Frames
Print, Web Banners, Sales Decks
Investment
Three Options
Developed and produced in Tuttlingen — 17 years of MedTech visualization.
Option A
Essential · 30 Seconds
€ 8.500
excl. VAT
- Acts 3 + 4: In-jaw application & technology reveal
- Exploded view FlexDrive® joint
- Cutaway jaw, one indication
- 2 revision rounds
- Delivery: MP4, still frames
Recommended
Option B
Premium · 60 Seconds
€ 12.500
excl. VAT
- Full story arc — all 5 acts
- Two indications (Implant + Prosthetic)
- Stress visualization on the bone
- Short cut (30 sec.) included
- 3 revision rounds
- Master MP4, short cut, 5 still frames
Option C
Master + Module Package
€ 16.500
excl. VAT
- Everything from Option B
- 90-sec. extended + packaging sequence
- Teaser (15 sec.) for social media
- 10 still frames
- 4 revision rounds
- Unlimited usage rights
Timeline
Delivery End of July — Launch October 2026
Jun · Week 1–2
Concept & Storyboard
Final briefing, story arc, animatic. Approval by Reed Dental.
Jun · Week 3–4
Pre-Production
3D setup, shading, lighting. File check of existing 3D data.
Jul · Week 1–3
Production & Review
Animation, rendering, color grading. Revision rounds.
End of July
Final Delivery
All formats & exports. Ready for October 2026 launch.
